“If you don’t know where you are going, any road will get you there,” said Lewis Carroll. Not only does this statement apply to individuals, but also to teams. In either case, you might not like the destination when you get there.

Stephen Covey’s second habit is “Begin with the End in Mind”. Before you can effectively create the physical manifestation of the product you want to create or the team you want to be, you have to first create a mental representation of that end state.

One exercise he proposes for helping to clarify what is supremely important to you is to visualize your own funeral. When you visualize your family, friends, or coworkers speaking about you after you have passed, what would you want people to say? As helpful as this visualization exercise can be for individuals to recognize what is important in their lives, it is also important for teams to determine what is important to them.

If an article were written about your team and preserved for the future, what would you want people to know about your team, about how you treated each other, and the way you went about your work? To help determine what is important to your team, consider your team’s ultimate goal. What do you want people to say about you, your team, and your work. Consider your teammates, your Product Owner, your stakeholders, and your customers. What about your functional manager? Consider involving your stakeholder community in the discussion.

Going through such an exercise can result in identifying a common view of what the team wants to become and how they want to operate. Without agreement on what the team values, the urgent demands of the project can keep you from becoming the team you need to become. Symptoms of teams without a compass may be that your team becomes myopic, focused on creating features to the detriment of sustainable pace or maintainable code. Alternatively, your team could become paralyzed by analysis and architecture debates, not recognizing when the analysis is sufficient to allow it to move forward.

To create your team vision is to “begin with the end in mind.” It is more than an elevator statement that captures the 30-second pitch for your product, and it is also more than a list of user stories that you intend to complete within a particular timeframe. What you want to distill from this exercise is a set of principles that can inform the decisions that you and your team will have to make through the course of your work. Take the information you collect and use it to create a mission statement for your team. When creating your mission statement, ensure the involvement of all team members; perhaps have a facilitated discussion led by somebody from outside the team can help ensure that all voices are heard. As Mr. Covey puts it: “No involvement, no commitment.”

Make your mission statement visible in your team room, on its wiki, give printouts to each team member, and anywhere else you feel is appropriate. If somebody is violating the mission statement, inquire about the deviation and determine if the mission statement has become outdated or if the behavior is perhaps not correct. Include a review of the mission statement as part of your retrospective.

Remember, if you are on an team and don’t know where you are going, you won’t get anywhere you want to be. Keeping the end in mind and using the mission statement as a team compass can help the team stay on track toward its desired goal.