How do you get people to do what you want? Why not offer an incentive?

The root of the word “incentive” is “to charm” or “to chant.” Do you feel good when somebody is trying to “charm” you into doing something? I don’t. I feel like I’m being manipulated.

Instead of trying to charm people, try to move them. Or, put another way, motivate them. Don’t pull, push, or lure them along with incentives. Instead, move them emotionally. Foster a deep, profound connection between their labor and a greater purpose.

Remember, Incentives (charms) wear off; motivation lasts. Motivate people instead.